There are 5 fundamental factors which influence the mobile phones buyer's decision irrespective of their design and functions. Well these features may include phone's standard and value-added features, price tag and phone's hardware. Value added features Of Mobile Phone Clearly a perceptive buyer want a mobile phones with standard features. These features include a body which positioned a person's palm , a crystal display screen , an alphanumeric keypad , good quality audio for voice calls , a strong antenna and a long lasting sheath which can withstand in heavy rain as well. Sincerely, a phone with huge capacity to store data is more important than a phone with high resolution display. Similarly a Wi-Fi connectivity is more important due to high data rates for mobile broadband but Bluetooth features has been gone by now. Price Tag We usually uses our phone for texting , surfing , listening to music , taking pictures , playing games and calling purpos...